Love Your Goat Now what do you think is a cooler name out of Rocket Llama and Space Goat? Personally, I'd pick Space Goat. Want to know why? Well, if I don't pick this option, I'll most probably get my head kicked in. No. Not by the goat in question. But by the man standing behind the Goat, Shon, from Space Goat Productions. 

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1) What are your own origins, Shon?   I originally came from the freelance side of things. Back in 1994, I “broke in” to comics at the age of 22, and then I did a fair amount of writing for DC and Marvel as well as a couple of companies that have morphed into other things since the 90s. Notably, WildStorm and Valiant.

Ten years ago, I started Space Goat as a side business out of a spare bedroom after seven long years of freelancing. Space Goat is entering its 10th year as a talent management and custom comic-book company. Basically, we've been finding talent and helping established publishers make comic books that entire time. We've been doing everything but printing and sales the entire time our doors have been open. 

Space Goat Productions
2) What inspired you to create your own comic book publishing house, ‘Space Goat’? And why give it this name?   When I created Space Goat Productions, it was with the intent to someday move into publishing. When the market was right, yet the market was not right in 2005. 

In addition to having a background as a writer, I have a pretty extensive business background too. As we built up the talent management and packaging side of our business, we slowly added on staff that had other skill sets. Our senior leadership team has collectively 120 years of experience between the five of us.

We started thinking seriously in early 2014, about finally expanding into publishing. The market looked right. It’s healthy. More importantly, books like the books we want to make are selling. About this time last year, we produced the anthology Space Goat Presents Vol 1. It shipped to retailers in May. It was only intended as a big, 120-page hardbound business card.

Creating the anthology proved to us that we had the infrastructure in place to produce high-quality books. More importantly, it helped us figure out what kind of stories we wanted to share with readers.

Dinosaurs for HireSenior Vice President Dave Olbrich -- who among many other things was the publisher of Malibu, Image, and Humanoids -- joined me in 2009 to help expand our core business in talent management and packaging.

Vice President Tom Mason -- who headed Malibu’s marketing department and is possibly best known in comics as the creator of Dinosaurs for Hire -- joined in 2011 in a variety of capacities while somehow maintaining his career as an Emmy-award winning television writer. I’m not sure how Tom pulls it off, but man am I thankful.

Our senior staff is rounded out with Dave Land and Darren Vincenzo. They came from Dark Horse and DC respectively. Anyone who has read a Star Wars, Conan, Batman, or Green Arrow book in the last 20 years has read a book edited by one of these two guys. They help with editing and art directing duties, and generally, help us make sure the trains are running on time.

Now the company name “Space Goat” came from my desire to have a name and logo that was fun and memorable. Something brandable. There were a few adjective+funny animal combinations that made the short list. We were very nearly “Rocket Llama”. That’s a fun one. But Space Goat Productions won.

Evil Dead 2: Beyond Dead by Dawn
3) Can you briefly tell us about some of your titles?   Sure. But not really briefly. We are three months into our launch, so there are a number of them at this point.

Orders on our Evil Dead 2 books have been fantastic. We’re having a lot of fun with it. Our writers are amazing. To start with, we have “the official sequel before the other sequel” billed as Evil Dead 2: Beyond Dead by Dawn. It’s a 3-issue miniseries, and it’s written by Frank (Superman) Hannah with art by Barnaby (Omega Men) Bagenda and Oscar (Heavy Metal) Bazaldua. It picks up right where the movie left off, with Annie “dead” in Hell trying to free herself and her damned parents with Ash’s help. Hardcore fans are going to love what we do with Ash.

August brings a 3-issue anthology called Evil Dead 2: Tales of the Ex-Mortis. It’s basically Hellraiser with jokes and serves to world build and create a backstory for the Ex-Mortis, the Kandarian dagger, and all the crazy things that have happened since the Dark Ones created the Book of the Dead. 

We have stories written by Frank Hannah, Justin Peniston, Georgia Ball, Ivan Cohen, and Jeff Mariotte. Amazing writers writing amazing stories. We have a lot of plans for this license. Based on reactions at conventions and review sites, hard core fans are loving what we are doing.

Big Game HuntersWe launched in May with Big Game Hunters and Mage, Inc.

Big Game Hunters is about a band of Victorian Steampunk monster hunters that crisscross the world to kill Trolls, demons, witches, and you name it. The first 3-issue miniseries is the Tale of the Lizard Baron. This arc pretty much rips off the veil to show the reader just how very much different this world is from our own 1886.

Jok out of Argentina provides all the art -- and shows the US how a true European-trained graphic storyteller makes a comic book. He and his art are amazing.

Mage, Inc. is another 3-issue miniseries. If Hermione Granger flunked out of Hogwarts, went kinda punk, and got an internship where her existence was punctuated equally by endless paperwork and magical violence, then you’d have Mage, Inc.

Mage, Inc.
The artwork is done by newcomer Ian Waryanto out of Indonesia. I can’t even begin to put to words how much he has grown over the last year. He has breathed life into Keira and Albert and the other mages in the book in a way I could not imagine possible.

Space Goat Presents Vol 1 includes the first chapter of Big Game Hunters, and complete 10-page stories of The Family Secrets and Doorkickers. You’ll be seeing much more of these two books in late 2015/early 2016.

Nox is an original graphic novel Space Goat published several years ago. It’s a self-aware urban fantasy that explores both the classic Hero Cycle as well as elements of the White Goddess. With poop jokes. 

Rocket Queen & the Wrench
Moving out of Summer and into Fall readers should be on the lookout for Justin Peniston’s Rocket Queen & the Wrench (in-stores August!) Brad Abraham’s Mixtape (in-stores September!), and Jok’s 40 Coffins (in-stores October!).

Rocket Queen & the Wrench is basically Iron Man Academy. It’s so darn good. It’s like comfort food. Ramanda Kamarga’s art is so light and fun -- and perfect for the tone of this armored super-hero story. Three-issues running from August through the end of the year.

Mixtape is a 5-issue mini-series that I can only describe as a love letter to 90s music. It’s wonderful. And critically-acclaimed.

Jok (you are going to be seeing a lot of Jok’s work through SGP) and studio mate Gervasio provide amazing art on this book. Did I mention it’s critically acclaimed? 


October is Halloween. And 40 Coffins. First published in Latin America and Europe, Space Goat is bringing this tale of horror to the English speaking world. Created by Jok and award-winning writer Rodolfo Santullo, this 56-page tells the bloody story of Dracula’s journey from Transylvania to London.

4) What song would you say best represents your label and why? Yikes! I’m horrible at questions like this. Bicycle Race from Queen?

See? Told you I’m bad at this…

Christopher Lee
5) If you could get a celebrity – either living or dead – to promote your wares, who would you choose, and why would you want to choose this particular person?   Christopher Lee. Why would anyone choose anyone else BUT Christopher Lee? 

6) During your time in this field, what is the one thing that has kept you in good stead?   The thing I learned the most about myself is that I can’t sign off on every little detail. If you have good staff (like I have), let them do their thing. Give them your guidelines. Set goals and standards. But let your staff do what they know how to do. I didn’t realize I was such a micromanager until we moved into the publishing phase of our business.

There are always unforeseen obstacles in any venture. Even though we’ve been around for ten years and we have over a century of combined experience, there is ALWAYS something unforeseen that trips you up. For us it was the massive events DC and Marvel decided to do during our launch phase. They are throwing a lot of product at retailers -- and the retailers are exhausted. Figuring out how to cut through the “white noise” has been pretty demanding.

Between that and a seemingly 24/7 convention circuit, you can spend a lot of time spinning your wheels on things that no one even notices. Ad spots. Marketing campaigns. Variant covers. You name it. Identifying the best and most effective way of spending various resources on these things has been the biggest obstacle. There’s just... so much that can be done... but what’s the best use of time and money? 

7) If ‘Space Goat’ had a motto, what would it be?   Make. Comics. Better.

Well, I can't top that, can I folks? So all I have left to do is thank Shon for telling us about Space Goat, before directing you to their website, facebook, and twitter pages.