Back in the day, when Hollywood was young, men were hired to stand outside in front of a film studio, ushering people in so they could act for the cameras. The common consensus at the time was that a film camera had the ability to steel a persons soul, somehow zapping it of its vitality and strength, as if it's metallic frame was some sort of hedonistic vacuum cleaner sent from hell.
Now the main reason why I'm telling you this is to inform you how the nature of the industry has changed over the years. What was once deemed perverse and unholy is now deemed ambitious and something to praise.
Also added into the mix, is the fact that a number of Golden age studio executives learnt about business practices from other sectors before forming the Hollywood sect. For instance, MGM's Louis B. Mayer once owned a scrap metal plant with his father, where as Paramount Picture's Samuel Goldwyn started off his career in garments and textiles.
So do you see what I'm trying to say here? Hollywood's founding fathers learnt one key point before setting up shop and starting lights, camera, action! Films, movies, motion pictures, or whatever else you might want to call them, need to make money in order to compete in their ever expansive field, regardless of artistic merit.
At the turn of the 20th century cinemas competed with both the publishing and theatrical sectors. Years later, during the roaring 20s, radio became their main competitor. After that, came television, and comic books, and video games, and the internet, and mobile phones, etcetera-etcetera-etcetera, which, in a round about way, explains why movies have suddenly become so sullen and stale.
Here, just take a look at this infographic created by Morph Suits to see some of the Marvel Movies that never made it onto the big screen. Granted, some of them do seem rather naff in retrospect. But on the other hand, some of them seem pretty decent too.