MARKETING MAYHEM!: SELLING DEAN MARTIN & JERRY LEWIS TO POST-WAR AMERICA (IN COLOR!)

When they first met, Dean Martin was a charming crooner from Steubenville, Ohio, while Jerry Lewis was an energetic young comic from Newark, New Jersey. But before long, their lives dramatically changed as they were thrown together to form a double act who went on to star in films, TV shows, and other forms of media. To celebrate their partnership, which ran from 1946 to 1956, Richard S. Greene has written a book that explores the impact they had on the entertainment industry. His book, 'Marketing Mayhem!: Selling Dean Martin & Jerry Lewis to Post-War America (in color!)', also includes over one thousand images of film posters, newspaper ads, lobby cards, record jackets, publicity photos, and other marketing materials that showcase Dean and Jerry's time in the spotlight. What now follows is a selection of these images I was kindly allowed to share. Please enjoy.

A signed publicity photograph commissioned by Paramount Pictures, featuring Dean and Jerry at the start of their cinematic careers.

A film poster promoting Dean and Jerry's silver screen debut in the 1949 comedy, 'My Friend Irma'. It was directed by George Marshall and based on a radio series of the same name that first aired in 1947.

A film still from 'My Friend Irma', which shows Dean and Jerry recreating a routine from their popular stage act.

The film poster for Dean and Jerry's third consecutive film, 'At War with the Army', which was released in 1950, directed by Hal Walker, and adapted from a three-act play written by James B. Allardice. Unlike their previous two films, the duo were the main stars of this one, with Dean playing a Sergeant and Jerry playing a Private in the United States Army.

An advertisement for 'The Colgate Comedy Hour', which was an American comedy-musical variety series that aired live on NBC from 1950 to 1955. Dean and Jerry hosted approximately twenty-eight episodes and were among the series' most frequent and successful rotating hosts.

A publicity photo of Dean and Jerry, probably taken for their first season on 'The Colgate Comedy Hour'.

The cover of 'The Adventures of Dean Martin and Jerry Lewis', issue one, which was part of an ongoing comic book series starring Dean and Jerry that was published by DC Comics between 1952 and 1957. The cover for the first issue was illustrated by Howie Post, who also provided the script for the comic and the interior artwork.

A film poster promoting Dean and Jerry's seventh film together, 'The Stooge', in which they played a 1930s double act who part ways because one of them believes he can do better on his own. It was released in 1952 and directed by Norman Taurog.

The film poster for Dean and Jerry's last film as a duo, 'Hollywood or Bust', which was released in 1956 and directed by Frank Tashlin. According to Jerry, he and Dean never spoke to each other off-camera during the making of this film, their sixteenth film, and he claimed this was the only one of his films he had never watched.

'Marketing Mayhem!: Selling Dean Martin & Jerry Lewis to Post-War America (in color!)' is a 722-page book written by Richard S. Greene and published by BearManor Media. It's available in paperback, hardcover, and digital formats, and you can purchase a copy via Amazon by clicking here.