Here, have a read of what they said that fabled day in DC Comics
JIM: What if we called ourselves Wildstorm? That would be subversive.
DAN: Ha! Forget it Lee. Wildstorm is currently a notch to your bank-balance. Though maybe a new name change wouldn't be such a bad idea?
GEOFF: OK then. As we are going retro-with our comic books - why don't we get retro with our name too, and call ourselves 'National Periodicals' - like DC did back in the day?
DAN: No - 'National' is not a good word to use at the moment - and people are too lazy to spell 'periodicals' anymore. Still, maybe an old fashioned word for DC would not be such a bad idea?
JIM: Cement?
DAN: Huh?
JIM: Why not call DC 'Cement' - it's an old sounding word, and would make us appear more stable.
[Everyone laughs for a minute]
JIM: Seriously - 'Cement'.
DAN: No.
GEOFF: Well, what if we still maintained the initials 'D.C.' - but instead of it meaning 'Detective Comics' - why not call it something like... errr... Daffodil Cucumber?
DAN: Have you been taking Jim's medication again Geoff?
[Jim sniggers to himself]
JIM: Aren't Daffodils and Cucumbers the same color all the time? Yellow and green?
GEOFF: Yeah - but we can make our Daffodils and Cucumbers different all of the time - it would be so pretty.
[Dan and Jim look at each other and grimace]
DAN: NO! NO! NO! I will not have a sex change! Jim will not change his first name to either Lee or Bruce. And Geoff will not sport a Mohawk and call himself Kirby. We need to make a poignant change people, and something that would make us feel more relevant.
JIM: What if we called ourselves Wildstorm?
[Dan growls at Jim]
GEOFF: What if we redesigned our logo? That could work.
JIM: Wait a minute! Didn't we redesign our logo a couple of years ago?
DAN: Yes - yes we did. But we are DC God damn it! We are famous for back-tracking our ideas. In the past, we screwed up the Superman, The Justice League of America, and the Titans - but now they are our top selling titles.
JIM: But the 'Titans' don't exist anymore, right? We scrubbed them out of continuity.
GEOFF: Are you sure Jim? I thought I heard Scott say that he wanted to have the Titans in his comic books.
JIM: No Geoff, you are mistaken. Scott said he wanted to have tit's in his comic books.
GEOFF: Oh!
DAN: PEOPLE! PEOPLE! PEOPLE! I know we are all starting to get tiered - and we all need to have a rest. So please don't get side-tracked. huh? We need to think-think-think.
GEOFF: But I thought that you said 'back-track' before? Are we called 'back-track' comics now?
DAN: Geoff - cut that out - we are talking about a new logo for DC - suggestions.
JIM: Can it have tit's in?
DAN: No.
GEOFF: What about many-many different colors? Like Cucumber blue, Daffodil Red, or...
[Dan slams his hand down onto the desk in anger, prompting Jim and Geoff to flinch in turn]
DAN: That's it! I have had enough out of you two.
[Dan picks up the phone, punches in a telephone number, hold the receiver up to his ear, and then...]
DAN: Hello? Sales and Marketing? Get someone to create a new logo for DC straight away. No - I don't care who you get. Just as long as it does not look like a windows icon or anything.
[Dan then suddenly spams down the phone and turns to both Jim and Geoff]
DAN: There, best creative decision I made all decade. Now who wants to see what we have in store for DC with the new 69?
GEOFF AND JIM: New 69?
DAN: Yeah - it was Scot's idea.
DC COMIC'S NEW LOGO - AN ORIGIN
Reviewed by David Andrews
on
February 01, 2012
Rating:
